Portland, Oregon nonprofit Project Lemonade provides resources to help foster youth realize their gifts and build confidence, so they succeed in school and life. They do this through the Project Lemonade store, the Foster The Future Internship program, and the W.I.S.H. program.
Foster youth face unique challenges, especially in the COVID-19 era. For example, employment loss for existing foster families has put pressure on already stretched incomes. And children enter the foster care system due to increased risk factors to child safety.
To support foster youth during National Foster Care Month 2020 (NFCM2020), the Project Lemonade team and volunteers launched a fundraising campaign. And to amplify reach, the team connected with local influencers and supporters and even landed an interview on KOIN 6.
We exceeded our fundraising goal by 26.7%
My Role
I ideated, named, and executed the social media campaign. This included fundraising strategy and best practices; designing campaign theme and assets; collaborating with influencers; and building and managing social media calendars, automation, and copywriting.
| The Team | |
|---|---|
| Executive Director | Rhonda Meadows |
| Project Manager | Gina Kaveny |
| Managing Director | Lindsay McDonnell |
| PR Director | Austin Blythe |
| Marketing Manager | Miles Shattuck (me) |
| The Numbers | |
|---|---|
| Fundraising Goal / Actual | $30K / $40K* |
| LinkedIn Followers | +26.8% (+19) |
| Instagram Followers | +10.7% (+50) |
| Facebook Followers | +5.6% (+99) |
Shout Out
Big shout out to the following volunteers and supporters! 🙌 They were a big part of why this campaign was a success. They are: Gina Kaveny, Justin Gaston, Stephanie Plymale, Susie Wright, and Tra-Renee Chambers.
Campaign Assets
Here are some of the campaign assets I designed for NFCM2020 using Adobe Creative Suite. (Click here to see more projects I have worked on.)
