Real iDeal Radio Podcast S1E5: Rebranding Gen-X, Coolhunting, Do You Know Steve Spatz?

In this episode, I explain why, when it comes to job prospects and career advancement for Gen-X, “reality bites.” I propose a rebranding of Gen-X based not on the generation’s perceived lack of influence and underrepresentation in popular culture and sociology, but on its contributions and its historical significance. After all, Gen-X is the last generation to know the world before the internet took over.

Is X really the generation that time forgot? Not anymore.



  • Help Me by Timo Maas
  • So Easy by Royksopp
  • No Role Model by J-Cole

Note: Here are two corrections to my comments regarding yearly spending per generation.

  • Millennials: approx. $200 billion
  • Gen-X: approx. $125 billion

Recorded at KPSU Portland’s College Radio on May 4, 2017

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