As part of our partnership on the VertueLab Impact Summit (VIS) annual event, VertueLab invites OEN to include a full-page ad in the VIS program booklet each year. For these ads, I drew inspiration from the unique outdoor culture of the Pacific Northwest. I produced both ads in Adobe Indesign CC.
In 2019, the goal was to clarify OEN’s status as a 501(c)(3) and highlight OEN’s unique value proposition: OEN connects you to industry-specific resources no matter where in Oregon you live.
The goal for the 2018 ad was to promote OEN’s industry-specific strategy and position OEN as a knowledgeable guide for entrepreneurs.