3.5 Content Marketing Survival Tips
Tips to survive and thrive as a solo marketer.
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5 B2B Trends To Follow in 2018
The line between B2B and B2C is getting blurrier as the notion of P2P (Person-to-Person) marketing becomes clear. Strategies that place the customer front and center are winning. As the digital landscape evolves, trends have emerged that B2B companies should consider.
I Got Skills Campaign Report: Week 2 KPIs
It’s been two weeks since launch and the IGS video has about 9,790 views, 82 shares, and 75+ comments between Facebook, Twitter, and LinkedIn. That’s very close to 10,000 total views! Views on Facebook have leveled off at 3.7K but LinkedIn continues to increase in views, shares, and comments. Here are the analytics so far, plus the…
I Got Skills Campaign Report: Week 1 KPIs
After the first week, the IGS video has about 7,600 views, 78 shares, and 71 comments between Facebook and LinkedIn. Total views on LinkedIn has surpassed total views on Facebook. Interesting! Here are the analytics so far, plus the top 5 cities with the largest audiences. Did you catch the typo? Bonus points if,…
I Got Skills Campaign Report: KPIs
Here’s a quick snapshot of some of the numbers I’m seeing from the video resumé. See how it’s doing on: The LinkedIn post (widescreen) The Facebook post (square) As of Sunday night, January 7th, 2018, the IGS video has about 6,450 views, 76 shares, and 69 comments (not including mine) between Facebook and LinkedIn. Here are some charts with…
Music Video Resumé Coming January 3rd
I’ve had my head down since last summer finishing up school and preparing for my job search. But, here are a few quick announcements: I graduated this month with a BA Marketing from Portland State University My job search is officially under way My website has been rebranded I’m releasing a music video resumé! Please…
Real iDeal Radio Podcast S1E7: Chris Cornell Tribute and The Day the 80’s Stood Still
The world lost a rare and amazing talent on Wednesday, May 17, 2017. An elder statesman of rock with an iconic and unmistakable voice, Chris Cornell emerged from the Seattle grunge scene and was becoming one of those timeless artists that spanned generations. I’m pretty sure I was in shock this whole episode having just…
Real iDeal Radio Podcast S1E5: Rebranding Gen-X, Coolhunting, Do You Know Steve Spatz?
In this episode, I explain why, when it comes to job prospects and career advancement for Gen-X, “reality bites.” I propose a rebranding of Gen-X based not on the generation’s perceived lack of influence and underrepresentation in popular culture and sociology, but on its contributions and its historical significance. After all, Gen-X is the last…
Real iDeal Radio Podcast S1E3: Marketing Director Matt Cisneros, Uber Ethics, Origin of “420”
Topics Review of Canva.com Retrospective of Band of the Day app from 2011-2015 The story behind the term “420”, excerpt from the Criminal podcast Uber is being sued for ‘predatory pricing’ Interview with Channel Marketing Director Matt Cisneros Music On Time (featuring TuPhace) by Disco Biscuits Let the Good Time Roll Live from San Quentin…
Real iDeal Radio Podcast E1S2: Interview with Josh Rein, Travel Tips
Topics: 10 Tricks to Influence People How to Write a Better College Paper Travel Tips Interview with Digital Media Professional Josh Rein Book Recommendation: The Four Agreements Music Don’t You Know by Kungs Eye Of The Tiger by Survivor Let Me See by Morcheeba Let Down by Another Cynthia Encendedor by Plastilina Mosh Trace Of…
Real iDeal Radio Podcast S1E0: Music Beds, The Grammys, Elvis Bar
This is my mentor session as a volunteer DJ and my first time in the KPSU radio booth! I shake the nerves off, explain the premise of the show, demonstrate a music bed, discover an Elvis Presley-themed bar planned for inner SE Portland, dedicate a song to mom, and reveal why I’ll never forget the…
Are Networking Events Really Worth It?
Networking events can be awkward and uncomfortable. Your anxieties are on high alert. You don’t know anyone there. You’re afraid you’ll want to leave right away. “Why isn’t anyone talking to me?” “Why aren’t I talking to anyone else?” You’d rather be watching Netflix, catching up on sleep, or cleaning the toilet. Why would anyone want…